The price is right for the product. I believe it's very affordable considering that this is a drugstore product.
Why gel foundation? Very easy for starters (like me) and the humid weather in tropical countries should be considered when choosing a liquid foundation. The formula is light, easy to blend, absorbed quickly on the skin. It's a gel so it has this whipped property to it which I find helpful in blending and avoiding harsh lines. Best applied with hands because you can "feel" the formula. It has a tendency to settle quickly which you may find good or bad depending if you are in a hurry or not.
The color seemed to be lighter than your skin tone but it quickly matches your skin tone. Lasts whole day too!
I think this is one amazing product, quality and money wise.